Field Notes
Does your website answer an international buyer's real questions?
A buyer should understand your products, capability, evidence and next step without opening a chat app or guessing what the factory actually does.
Request a website review
Clear positioning
Review clear positioning against the current transaction or market, not a generic assumption. Record the source, date and unresolved point so another person can follow the decision trail.
Record the source, owner and review date for clear positioning. Keep it open until the evidence supports the answer.
Product architecture
Product architecture should produce evidence that can be checked independently. Keep the relevant company record, purchase document, specification or market source with the project file.
Record the source, owner and review date for product architecture. Keep it open until the evidence supports the answer.
Manufacturing capability
For manufacturing capability, write down what would change the decision before collecting more information. This prevents a long checklist from hiding the few items that carry the greatest risk.
Record the source, owner and review date for manufacturing capability. Keep it open until the evidence supports the answer.
Quality evidence
Treat quality evidence as an early control, not paperwork added after the order or campaign is underway. Gaps are cheaper to address while specifications, suppliers and market plans can still change.
Record the source, owner and review date for quality evidence. Keep it open until the evidence supports the answer.
Certifications
Certifications needs a named owner and a clear version. Outdated records, conflicting files and verbal changes should be resolved before they become production or publishing instructions.
Record the source, owner and review date for certifications. Keep it open until the evidence supports the answer.
Markets and applications
Use the result of markets and applications to choose a next action: accept, clarify, correct, escalate or obtain specialist advice. A checklist is only useful when it changes what happens next.
Record the source, owner and review date for markets and applications. Keep it open until the evidence supports the answer.
English copy quality
English copy quality may require evidence from the supplier, buyer, public records or a qualified outside provider. Note who supplied each item and what authority it does or does not carry.
Record the source, owner and review date for english copy quality. Keep it open until the evidence supports the answer.
Inquiry path
Recheck inquiry path when the product, supplier, destination, regulation or commercial route changes. An earlier conclusion may no longer fit the current decision.
Record the source, owner and review date for inquiry path. Keep it open until the evidence supports the answer.
Speed and mobile experience
Review speed and mobile experience against the current transaction or market, not a generic assumption. Record the source, date and unresolved point so another person can follow the decision trail.
Record the source, owner and review date for speed and mobile experience. Keep it open until the evidence supports the answer.