Field Notes
How Chinese manufacturers can become visible in target countries
Search visibility begins with market focus. Choose where you can compete, learn the language buyers use and publish evidence that supports a commercial decision.
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Choose target markets
Review choose target markets against the current transaction or market, not a generic assumption. Record the source, date and unresolved point so another person can follow the decision trail.
Record the source, owner and review date for choose target markets. Keep it open until the evidence supports the answer.
Research buyer language
Research buyer language should produce evidence that can be checked independently. Keep the relevant company record, purchase document, specification or market source with the project file.
Record the source, owner and review date for research buyer language. Keep it open until the evidence supports the answer.
Map search intent
For map search intent, write down what would change the decision before collecting more information. This prevents a long checklist from hiding the few items that carry the greatest risk.
Record the source, owner and review date for map search intent. Keep it open until the evidence supports the answer.
Build country ready pages
Treat build country ready pages as an early control, not paperwork added after the order or campaign is underway. Gaps are cheaper to address while specifications, suppliers and market plans can still change.
Record the source, owner and review date for build country ready pages. Keep it open until the evidence supports the answer.
Create product and capability content
Create product and capability content needs a named owner and a clear version. Outdated records, conflicting files and verbal changes should be resolved before they become production or publishing instructions.
Record the source, owner and review date for create product and capability content. Keep it open until the evidence supports the answer.
Localise with context
Use the result of localise with context to choose a next action: accept, clarify, correct, escalate or obtain specialist advice. A checklist is only useful when it changes what happens next.
Record the source, owner and review date for localise with context. Keep it open until the evidence supports the answer.
Earn relevant authority
Earn relevant authority may require evidence from the supplier, buyer, public records or a qualified outside provider. Note who supplied each item and what authority it does or does not carry.
Record the source, owner and review date for earn relevant authority. Keep it open until the evidence supports the answer.
Measure qualified inquiries
Recheck measure qualified inquiries when the product, supplier, destination, regulation or commercial route changes. An earlier conclusion may no longer fit the current decision.
Record the source, owner and review date for measure qualified inquiries. Keep it open until the evidence supports the answer.